About The St. James

The St. James is the premier brand in sports, wellness and active entertainment in the country. This 450,000-square-foot complex in Springfield, Virginia features the most comprehensive combination of sports and wellness venues and programming, lifestyle amenities and family-centered active entertainment.

Spike’s Role

Spike was the chef consultant for the entire food and beverage program at The St. James. This program includes the Market Café, the grab & go counter at Vim & Victor, the full-service restaurant and bar at Vim & Victor, event and party catering at Super, Awesome & Amazing, corporate event catering at The St. James, and luncheons and meal plans for professional athletes. 

+ Spike’s scope of work during phase one included:

  • Developing restaurant concepts, branding, menus and service plans
  • Working with the client’s architecture firm on the design of the restaurant, including both the front and back of the house
  • Assisting client in developing a business model for the restaurant, including staffing, salary structure, pricing, food costs, etc.
  • Developing an equipment list and procurement plan
  • Assisting the client’s branding firm to develop sales materials and collateral for the restaurant
  • Assisting the client to develop training programs and materials for employees
  • Developing a staffing and recruitment plan, and assisting client in recruiting staff for the restaurant

+ During phase two of this project, Spike’s duties included:

  • Advising the client on:
    • design, furnishings and layout
    • theme, menu and food service and concepts
    • food and beverage selection and pricing
    • performance standard and requirements for catering
    • employee uniforms
    • the selection of operating supplies and equipment
  • Collaborating with the client to develop policies and procedure with respect to all F&B operations and working closely with the client to implement said policies and procedures
  • Participating in pre-opening and annual budget preparation
  • Advising the client with regard to sales, marketing and publicity efforts
  • Overseeing pre-opening activities, including training staff and inspecting the installation and organization of furnishings, equipment and operating supplies
  • Attending media relation events and promoting project through social outlets